The Impact Of Legal On Online Market Research
When designing your online survey research, make sure you are in the know when it comes to:
Privacy: Do you know how to interpret the broad international definitions of personal data? Is your information security program and breach notification process compliant?
Contractual Rights and Responsibilities: Do the terms of your license and data append agreements permit the intended use of the data you are collecting?
B2B: What are the risks of soliciting confidential information from employers? Can you solicit non-public financial information from respondents?
Rewards: How has regulation of sweepstakes and cause marketing changed?
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