The Impact Of Legal On Online Market Research

09/17/2015 Ashlin Quirk, General Counsel and Secretary, SSI

When designing your online survey research, make sure you are in the know when it comes to:

Privacy: Do you know how to interpret the broad international definitions of personal data? Is your information security program and breach notification process compliant?

Contractual Rights and Responsibilities: Do the terms of your license and data append agreements permit the intended use of the data you are collecting?

B2B: What are the risks of soliciting confidential information from employers? Can you solicit non-public financial information from respondents?

Rewards: How has regulation of sweepstakes and cause marketing changed?

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