Questionnaire Length and Fatigue Effects: What 10 Years Have Taught Us

05/28/2015 Pete Cape, Global Knowledge Director

This webinar explores the topic of questionnaire length and its impact on data quality.

SSI methodologist Pete Cape will review the evidence and examine the particular case of the mobile respondents: can they maintain concentration longer than their PC based counterparts?

In addition to highlighting the problems you will be offered some practical solutions for getting over the 20 minute “hump” (the point after which respondents typically start losing interest):

  • Gamification techniques
  • Questionnaire reduction
  • Survey modularization

Download Presentation Download Q & A Download Ten Ways to Make Questionnaires Shorter